As they come in, I'll be updating this post to reflect statistics and figures for Shopify. Answering the question, how many Shopify stores are there, and a ton of others. Should be of use to future me, and maybe you too :-)
How many Shopify stores are there?
In October 2019, Shopify announced in its quarterly results that Shopify surpassed one million merchants worldwide on the platform.
How many Shopify Plus stores are there?
Shopify Plus is the enterprise version of Shopify. The Plus homepage currently reports 5300+ businesses on Shopify Plus. First spotted in April 2019.
How many people/users on Shopify?
In June 2020, Shopify announced that in 2019, more than 2 million full-time jobs are supported by businesses on Shopify all over the world. In October 2019, Shopify reported that there are 1.4m full-time jobs supported by businesses on Shopify around the world. Previously, in April 2017, Shopify reported 1,000,000 active users on Shopify. This includes the staff members of all stores and was based on the 400,000 merchants on Shopify at the time.
What are Shopify's latest revenue figures?
Total revenue for the full year 2018 was $1.073 billion, a 59% increase over 2017. Total revenue for 2017 was $673.3 million, a 73% increase over 2016. Financial outlook for 2019 specifies revenues in the range of $1.545 billion to $1.555 billion.
How many orders processed on Shopify?
Reported in October 2019, $135+ billion in sales on the platform overall. Reported in June 2019; 218 million buyers on the platform in the last year; $100+ billion in total sales on the platform to date; $41.1 billion in total sales on the platform in 2018. In the 2nd quarter of 2018, Shopify recorded the billionth order on the platform overall. In May 2018, Shopify reported total sales to date for all merchants of $55 billion.
What are the latest figures for mobile usage in Shopify storefronts?
In the 3rd quarter of 2019, 81% of traffic and 71% of orders on Shopify stores are coming through mobile devices. This compares to 77% and 67% from the same quarter in 2018.
What does Shopify estimate as the value of the Partner ecosystem?
In May 2020, Shopify announced that 26,400 partners referred a merchant to Shopify over the past 12 months. In June 2020, Shopify announced that in 2019, there were over 14,700 partners and businesses engaged in international activity. And over 7,500 partners and businesses operating in developing countries around the world.
In 2018, Shopify paid over $100 million to partners up from $79 million in 2017.
Shopify estimates the value of the partner ecosystem in the following way. In 2019, Shopify’s revenue was around $1.5 billion dollars whereas the partner ecosystem generated more than $6.9 billion dollars. In 2018, Shopify made $1.073 billion and in that same period partners made an estimated $1.2 billion. In 2017, Shopify made $673 million. In that same period, Shopify estimates that partners made $800 million. This is up from 2016: Shopify $389 million and partner ecosystem $430 million.
In June 2019, Shopify estimates that more than 700,000 people directly and indirectly employed in the partner community. Also, 200,000+ merchants referred through partners; 73 million products sold from partner referred merchants; $64 billion GMV from partner referred merchants.
350,000 paid themes purchased by merchants.
What are the key statistics for the App Store?
In May 2020, Shopify announced that there are now 4,200 apps in the App Store.
In June 2019, Shopify announced: 25.8 million total number of apps installed, and more than 80% of merchants use third-party apps.
In September 2018, Shopify announced: to date, merchants have spent more than $100 million in the App Store; 12+ million app installs since 2011; 87% of merchants say that they rely on apps to run their business. Announced in May 2018: $100 million paid out to date to App developers with more than half of that paid out in 2017; average annual earnings of $162k for the top 25% of app developers; more than 2,400 apps. 23 million App Store visits; on average merchants have 6 apps installed.
How many retailers using the Shopify POS application?
More than 100,000 retailers using Shopify POS announced in June 2019.
What are the latest statistics for Black Friday Cyber Monday?
In 2020, there more than $5.1 billion in sales up 76% on 2019. More than 44 million customers bought from Shopify merchants, which is up 50% on the previous year. At the peak hour for sales of the weekend, $102+. The average cart price was $89.20. Shopify will offset 62,000 tonnes of carbon based on the shipping required for all the sales over the weekend.
From an interview with President of Shopify, Harley Finkelstein:
“Last year in Britain Shopify increased the number of retailers launching on the platform by 106 per cent and it now hosts a total of 120,000 British businesses, including GymShark, the athleisurewear company that has been valued at $1 billion. A report published in collaboration with Deloitte, the counsultancy, found that Shopify merchants and their suppliers generated 112,780 new jobs in the UK last year, almost as many as the 118,000 retail jobs that were lost in 2020.”
Read the full article in The Times.
According to announcements by Shopify:
Read more on this Facebook post by Shopify Partners
In the June 24th, 2020 livestream, Harley Finkelstein announced the following statistics:
View the Partner Town Hall livestream in full here.
In 2020, the annual developer conference Unite was cancelled due to the Covid-19 crisis. Instead, a livestream called Reunite was held in May that was for merchants. The following statistics came up during the livestream:
You can rewatch the Reunite Livestream in full here.
Based on a study of the 10,000 largest Shopify merchants with Shop Pay enabled, over a 1-month period spanning mid-January to mid-February 2020:
Shop Pay is Shopify’s accelerated checkout method, launched in 2017 and has slowly made waves with over 40M buyers using Shop Pay regularly to purchase from Shopify stores.
From the 1st quarter report (linked below), to date, Shop Pay has processed over $8 billion in sales.
Read the article in full here.
These first two are really incredible:
And continuing:
For the full detail, refer to the 1st quarter financial results.
Read the full results here and check out the nice presentation here.
If you are interested in seeing the operations of one large Shopify store over Black Friday period, take a look at this video from Gymshark. It gives an idea of what the Shopify platform is capable of:
An incredible success story for a store that started in a bedroom 7 years ago. At the same time, it's really quite scary in terms of climate heating and plastic-waste pollution. They are currently looking for a Sustainability Manager at least.
With a million merchants now on the platform BCFM 2019 broke the previous year's records:
In the financial results, Shopify announced that it has surpassed one million merchants worldwide on the platform.
Not so many statistics announced this year but here are some of those that I caught:
Here is a summary of announcements at Unite 2019.
In April, spotted that the Shopify Plus figures on the homepage had been updated. Not sure when exactly these were published:
See a screenshot of the Shopify Plus homepage from the 23rd of April 2019.
Read the full announcement here.
Read the full report in Techcrunch
From Introducing the New Shopify App Store.
Read the full announcement here.
Read the full announcement here.
Read the full announcement here.
See the full announcement for more details.
Read the official release here and reaction on Bloomberg here.
A few new statistics released on August 1st:
Read the full press release here.
There's a nice article in the Ottawa Citizen, which has a few interesting stats:
Read the full story in the Ottawa Citizen.
The largest industry on Shopify is fashion and apparel. It looks like it's about 3 to 4 times bigger than any other industry based on the graph.
Read: Why you should build apps that address merchant's pain points.
The new channel will be rolled out in Autumn for U.S. based merchants. Inventory, orders and buyer messages will be sychronized between the two platforms. Shopify says that already more than 60% of the merchants on its platform sell in at least two different channels. eBay represents a potential new audience of up to 169 million active shoppers for merchants.
See the official press release and Techcrunch's take on the announcement.
On the 2nd May 2017, Shopify announced their latest results:
Read the detailed announcement here.
The second Shopify Unite conference took place in April. Attendance was up from 400 last year to more than 1000 partners this year. Some interesting statistics shared:
Read Shopify's summary of announcements or Fuel Made's Highlights from Shopify Unite 2017. Watch the conference on video.
"Shopify now boasts over 100,000 partners living in a diverse and thriving ecosystem across social media, private Slack channels, forum posts, coworking spaces, in-person events, on their couch wearing pyjamas, and behind computer screens all the way from Bangalore to Boston."
"Experts refer more business to Shopify than Partners do — which is significant to note, given that there are under 1,000 total Experts but 80,000+ Partners."
"The same compounded importance applies to the Plus (or enterprise) level. Less than 100 total Plus Experts and Plus Partners together refer and work with the lion’s share of Shopify Plus merchants, despite their modest numbers."
Read the full article on Medium.
Not sure when this page from the Shopify Partners section of the website was last updated but it has some interesting statistics on the App Store. 80K Shopify stores have at least one app installed. 33K Shopify Apps are downloaded each month. 230K people visit the Shopify App Store each month.
Techcrunch report on Shopify's second office opening in Toronto. The article reports that there are now 1,750 employees worldwide, with plans to scale up by another 700 employees in Toronto alone by 2019.
Read the full article on Techcrunch.
For those merchants selling in USD, the Amazon sales channel is now available. Shopify estimates that 40% of merchants are already selling in online marketplaces. Sam Kemp, an analyst with Piper Jaffray said in an article on CNBC that the average Shopify user does $46,000 a year in volume through the Shopify platform.
More info on the Amazon sales channel here.
The annual report with the latest statistics for 2016:
Read the full Shopify Year in Review for 2016 here.
On the 15th February 2017, Shopify announced their latest results:
Read the results in full here.
At its peak, over $555,716 in transactions occurred in a single minute. The peaks in orders on the two days were different. More and more orders are passing on mobile, but interestingly while on Friday more orders passed on mobile, on Monday orders passed on desktop pushed slightly ahead. Black Friday now reaches beyond the U.S. into Europe, particularly in Spain, Denmark, Canada, and the U.K.
I found some of the most interesting facts in the bottom line of the article: "This data is from a subset of Shopify’s 325,000+ merchants who made less than $50M USD in sales through the Shopify platform in 2016 and have fewer than 100 staff accounts associated with their store." Clearly larger accounts are playing a more important role, so much so that they need to be excluded to avoid skewing the statistics.
Some odds and ends that caught my attention. Stores supporting Apple Pay have seen an increase in checkout conversion rate of up to 2x on mobile, and customers are able to checkout up to 60% faster with Apple Pay than with a credit card alone. To date, Shopify Capital has advanced more than $20 million to merchants. 30,000+ merchants have installed Facebook Messenger for their shops.
Read the Q3 2016 Earnings Release.
Shopify now has over 300,000 merchants using its platform. 🚀📈
— Craig Miller (@craigmillr) August 3, 2016
Eight winners were announced. Statistics on the overall competition were pretty vague: thousands of eligible merchants; 45% of contestants indicated that they had never sold a product before; etc. The Shopify Merchant Survey figures were more interesting. There is now a 50:50 split between men and women for business owners. There are slightly more women using Shopify as staff members on a daily basis. 34.5% of merchants are 25 to 34 years old. The merchants aged 45+ has increased over the last two years from 23% to almost 30%.
The first Shopify Partner and Developer Conference. Over $10b of transactions (GMV or Gross Merchandise Volume) have passed through the Shopify platform (from CEO Tobi Lütke's keynote). Shopify partners are located in 5000+ cities and 150 countries throughout the world. 243,000 merchants on the platform. Partners have helped about a third of all merchants to get set up. One partner, Bold Commerce now has 80+ employees. In 2015: 50,000+ inquiries were sent to Shopify Experts; and 38,000+ themes purchased. (From COO Harley Finkelstein's keynote).
Number of merchants on the platform: 84,073 in 2013: 144,670 in 2014; and 243,468 at the end of 2015, an increase of 98,000+ merchants.
Gross Merchandise Volume, or how much Shopify stores have made in total: $1.6b in 2013; $3.3b in 2014; and $14.3b as of 2015.
In December 2015, 46% of orders made through mobile commerce. Up from 33% in the same months in 2014 and 23% in 2013.
Merchants in 150+ countries. Revenue sources by country: 70% U.S.; 8% U.K.; 7% Canada; 5% Australia; 10% Rest of World.
Staff count: 1048.
Shopify Inc. raised $131 million in its initial public offering. The company ended the day trading with a market value of about $1.9 billion. It doubled revenue to $105 million last year, with almost two-thirds coming from merchants’ subscriptions. The rest is generated through services for the small businesses. Shopify posted a net loss of $22.3 million in 2014. The stock is listed on the New York and Toronto Stock Exchanges under the symbol SHOP.
Looking at data from over 100,000 ecommerce stores that use the Shopify platform, 50.3% of traffic is coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers. Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones.
]]>So your store is set up and you're starting to get sales. And you start wondering how do I actually print out the invoices for these orders?
]]>This option works if you just need your customers to receive something resembling an invoice. When a customer passes an order on your Shopify store, they are automatically sent an email confirming the order. It's close to an invoice but it's missing a few key elements like your business name, address, company registration number, tax number, etc. Depending on where your business is based, you may have slightly different requirements. These details can be added in the Settings > Notifications section of your admin. In order to be able to use this solution however you need to be confident with HTML.
If adapting the notifications doesn't work for you, the next option is to add an app to your store that you can use to print invoices. You may already be using, or be planning to use software that can help you with this process:
Once you have one of these apps set up, it's simple to print invoices. Follow the instructions below to print invoices for an individual order or a selection of orders.
From the Orders section of the Shopify admin, click into an individual order. Clicking on the Apps button at the top-right of the page will reveal a menu. Choose to print from the app you installed on this menu. This will display the invoice in your chosen app. You will have a button to print the invoice on this page.
In the Orders section, you can select several orders by selecting the checkbox to the left of each order. Click on the button Bulk actions to reveal a dropdown with a list of actions you can apply to the selected products. At the bottom of the dropdown, in the section marked APPS, you will see a link to print out invoices with the app you have installed.
Each app provides a slightly different interface for managing your invoices and in some cases other documents. In the navigation, click into the Apps section and from there click into the app you have chosen. Within the app, you will be able to view individual invoices or make selections of invoices for printing. And of course, customize your invoices and other documents available within that app.
In some circumstances, you may want to set up particular customers to be tax-exempt. This is used for example in the European Union when businesses are selling to other VAT registered businesses in other countries in the European Union. In Settings > Taxes, you will need to have All taxes are included in my prices unchecked. This means that all prices in the Shopify admin need to be pre-tax prices. Taxes will then be applied in the checkout.
Access a customer's profile by clicking on their name from either the Orders or Customers section. On the profile, at the top-right of the page, you will see a panel Contact with the customer's email address. Click on the link Edit in this panel. In the dialog box that opens, select the checkbox Customer is tax exempt to make this customer tax-exempt. Make sure to click the button Save to finish.
Note with this method, you will have to acquire and validate customer's VAT numbers yourself. With the Sufio app however you can capture business customers' VAT numbers from the registration, cart or checkout process, and then automatically make their orders tax-exempt. A very useful feature for European businesses - see the full instructions on how to set it up with the Sufio app. Sufio also provide a useful guide to VAT for store owners in the E.U.
]]>Shopify announced that a new theme editor was in production early this year. Finally in the last few days, it has been pushed out to the admin for all stores.
]]>
Shopify announced that a new theme editor was in production early this year. Finally in the last few days, it has been pushed out to the admin for all stores.
For the moment, the main difference you will notice is that the theme settings are on the left-hand side rather than the right. And they're laid out differently from before.
The major improvement in the new theme editor however is the ability to create and manage sections for your home page. You can see this in action in the free Shopify themes. It does really make it simpler to add and organise the layout of your home page.
The theme developers now have until December to make all the themes compatible with sections. We should start to see these updates coming out very soon.
The Theme Store has also had an update. It provides more ways into the themes, to help you find the theme you need. And the styles for each theme are now all accessible through the one theme page with one click.
You can read the full announcement here from Shopify.
]]>It's my pleasure today to announce the second edition of Shopify & You. After months of beta testing, Shopify 2 was officially released to all stores yesterday. And just in the nick of time, Shopify & You, the ebook for Shopify has been fully updated to Shopify 2!
Shopify & You is an easy-to-use, step-by-step user guide that covers everything you need to know about designing, setting up and running a truly awesome online store with Shopify.
Take a look at some of these:
You can: buy the ebook online for an immediate download »
All existing readers were emailed a link to download the update on Friday. If you haven't received that email, please contact me and I will make sure you get it.
]]>"I started Think, Make, Sell out of a passion for being creative, making things and running a small business of my own instead of working for someone else. I believe there are lots of people out there who think likewise but don’t know how to get started or are fearful of even trying. I hope Think, Make, Sell will change that."
Among many other things, Tom also created the Groovboard, a beautiful hand-crafted lap desk and stand for the iPad.
I was honored to be interviewed on Think, Make, Sell recently. We talked about my books and their journey from idea to business. It was a real pleasure to chat with Tom!
If you're thinking about writing a book, or creating another type of product, it could very well be of interest to you. There's also an interview with Brett Kelly, the author of Evernote Essentials, who's own journey served to inspire mine.
Check out the interview on Think, Make, Sell »
PS For those interested in the Shopify & You ebook, the update to Shopify 2 is well under way. I expect to be able to release it before the end of May.
]]>At the turn of 2013, Shopify's head of marketing bet $100 of his money, challenging me to open an online store and get the first sale by the 1st of March. If you run an online store you know that creating a site from scratch and getting a sale in 2 months is a tough challenge. It's even tougher when you have no idea what product to sell!
After some light keyword research I settled on selling artificial plants, trees and flowers. I registered silkartificial.com, sourced some products, and whipped up a sharp looking online store in the final days of our christmas break.
And then I hit the wall. How do you actually get your first sale?
It's an incredibly daunting task for someone that doesn't have a large internet presence, never mind the fact that I didn't know a single thing about artificial flowers. On top of that my drop shipper doesn't even ship to my home country - so forget about selling to "friends and family".
To get that critical first sale for a product that I've never actually seen in real life, I conjured up three different strategies:
Luckily my industry has a lot of "long tail" keywords. The search volumne for keywords like "artificial flowers" is huge, but don't underestimate the number of people searching for keywords like "silk lilies purple". I used Google's Keyword Search tool and made a shortlist of 10-20 keywords to aim for.
Unfortunately for me the clock was ticking and the fruits from my link building campaign wouldn't be reaped until late March (past the March 1st deadline to get my first sale.)
Google Shopping is basically the ultimate shopping comparison engine. You can submit your products and Google will feature your store's inventory to anyone making a search related to that product.
You do have to pay for Google Shopping, but compared to AdWords it is dirt cheap. This is simply because you aren't competing against non-ecommerce sites for keywords and Google Shopping still is a well kept secret among ecommerce entrepreneurs.
Using the official Google Shopping app for Shopify I submitted my store's products and waited.
Classic pay-per-click advertising was the final strategy. Some keywords like "artificial flowers" had $1+ CPC (cost per click) so I would probably lose money on those keywords. I did find some other keyword gems that had a sub $0.50 CPC that were more along the lines of my budget.
On February 17th, less than 2 weeks before the deadline, I got my first sale through Google Shopping. Of the next 5 sales, 3 were from niche AdWord keywords and the other 2 were from Google Shopping. Organic sales from Google search did come eventually late March.
Learning from my success with Silk Artificial I opened up another online store. This time I picked a product that I actually knew something about: DIY Real Estate Flyers for realtors. I created a handful of real estate templates designed for showing off properties to potential buyers.
I named the company SnapFlyers and yet again I was faced with the intimidating task of getting that first sale. I put my original 3-step strategy in place and had a little more luck with organic traffic. In fact in less than 48 hours Bing indexed my domain for the keyword "real estate flyers" and I converted my first sale.
Just remember there is no silver bullet for getting your first sale. Put your back into don't be afraid to experiment.
How did you get your first online sale?
I'm delighted to announce my new book is now available to read online. If you have an online store and want go get to grips with your marketing, I would encourage you to take a look:
"This book is designed to be an easy-to-read guide to getting the most out of Google Analytics. You’ll soon be taking full advantage of Google Analytics, making the most impact with your marketing and maximizing your revenues."
I'd love to hear how you get on with it!
You can read it online, or download it in PDF format.
An introduction to Google Analytics for ecommerce »
]]>
I published the excerpt of Shopify & You on Issuu.com. It's a great way to view it online without downloading it to your computer. Plus it's got the whole swooshy page changing effect. The excerpt includes the table of contents, introduction and the first chapter.
Check out this introduction to Shopify ».
]]>Here it is - the ultimate list of resources, references and tools to help you customize your Shopify theme! There are many that you can use directly in your store and there also quite a few to help inspire the process overall.
The so-called “social media sites”, the likes of Facebook, Twitter, Instagram, Pinterest and Snapchat have enjoyed explosive growth in the last few years. Pinterest, one of the later on the block, is now the third-largest source of referral traffic on the Internet and motivates more online purchases than Facebook. Being present on the social media sites is becoming more and more an essential part of business online.
Before you launch however, it’s important to make sure you’re not making one mistake I see many newly-launched stores make. Out of the box, most themes link to Shopify on the social media sites, for example to Facebook, Twitter, etc. No matter how interesting Shopify is to you, it is unlikely to be of interest to your store’s customers.
Great book for Shopify newbies! I was more than a bit intimidated about using Shopify as my online store, having only used drag & drop builders before. This book REALLY helped me find my way around and figure out most of what I can customize in my theme. There are no other books out there featuring Shopify only, and if I hadn’t purchased this book, I doubt I’d have gone with them. It seemed too complicated.
I read the free excerpt first, liked it, and bought the book. I don’t regret it at all! If you’re new to Shopify & are a bit lost or are afraid you won’t be able to figure it out, buy this book! You won’t be sorry!
]]>Whether you’ve already decided to use Shopify, would just like to try it out, or are still deciding which ecommerce platform to use, this tutorial will give you a great introduction to Shopify and an overview of all the main elements of the software.
This tutorial is in PDF format and is 6.3MB in size. This was published in 2016.
Click here to get started. Read the introduction if you like and
then scroll down to chapter 1 »
Feel free to download to your iPad or other device!
]]>Here's an example of a tweet embedded in this blog article:
Check out how to create beautifully-lit videos with an iPhone and $100 spent at Home Depot by @wistia. goo.gl/tW4Av (Via @appsumo)
— Shopify & You (@ShopifyandYou) December 10, 2012
Click the read more link below to see the steps to embed a tweet in a blog article...
]]>Here's an example of a tweet embedded in this blog article:
Check out how to create beautifully-lit videos with an iPhone and $100 spent at Home Depot by @wistia. goo.gl/tW4Av (Via @appsumo)
— Shopify & You (@ShopifyandYou) December 10, 2012
Below you will find the steps to embed a tweet in a blog article (or a page).
You'll need to do this on the web version of Twitter. Locate the tweet you're interested in embedding. When you find it click on the date on the tweet. You can see in the screenshot above, I'm clicking on the "10 Dec" at the top right of the tweet.
After clicking the date, you'll be brought to a page for that particular tweet. Towards the bottom you should see a link "Embed this Tweet". Click it to reveal the embed settings.
There are three different ways to embed - you can see the three tabs "HTML", "Shortcode" and "Link". We're interested in the "HTML" one. Select and copy all the code in the text box as you see in the screenshot above.
So in your store admin, find the article that you want to embed the tweet in or if you prefer create a new blog article. Write the text that you want and choose where you want to place the tweet. I'm going to place the tweet between the two lines highlighted by the mouse pointer in the screenshot.
You will now see the HTML version of your article. Locate where in the HTML you want to insert your tweet.
Insert a few blank lines, making sure not to break any of the HTML tags and then paste in the tweet embed code that we copied earlier (in step 3) from Twitter.
Click on the View HTML button again to return to the normal view of your article. You'll notice that the tweet looks a bit strange and not at all like we want it to. Don't worry, it appears like this just in the admin. When you view it on your store it'll look completely different.
Click on the Preview link at the bottom of the screen - it's beside the Update article button. This will show you a preview of the article with the tweet as it will appear in your store. Return to the article in your admin and click the Update article button to save the article.
That's it! Here's the example tweet again:
Check out how to create beautifully-lit videos with an iPhone and $100 spent at Home Depot by @wistia. goo.gl/tW4Av (Via @appsumo)
— Shopify & You (@ShopifyandYou) December 10, 2012
If you need it, there's more information on embedding tweets on the Twitter site.
]]>]]>@shopifyandyou have created a step-by-step guide to opening an online store. And,they're selling it on @shopify: shopifyandyou.com
— Shopify (@Shopify) December 11, 2012
Thanks to Wistia for making the videos and Appsumo for sharing them!
Wistia provide this simple illustration to show the placement of iPhone, lights and subject (more here):
Lastly, to create a video using your webcam, here's some tips to get it looking great!
There are an exact list of equipment on Appsumo and the Wistia Blog has plenty more great tips.
]]>Thanks to Wistia for making the videos and Appsumo for sharing them!
Wistia provide this simple illustration to show the placement of iPhone, lights and subject (more here):
Lastly, to create a video using your webcam, here's some tips to get it looking great!
There are an exact list of equipment on Appsumo and the Wistia Blog has plenty more great tips.
]]>Today I'm delighted to announce the launch of my ebook Shopify & You:
Shopify & You is an easy-to-use, step-by-step guide that covers everything you need to know about designing, setting up and running a truly awesome online store with Shopify.