An introduction to Google Analytics for Ecommerce
About this guide
Now that your online store is up and running, it’s time to really get to grips with your marketing. And the best way to do that is using website analytics.
With analytics, you’ll very soon find out whether your marketing is working and make the changes you need.
Google Analytics is a free service that will give you all the statistics you need to drive and optimize your marketing efforts.
This book is designed to be an easy-to-read guide to getting the most out of Google Analytics. You’ll soon be taking full advantage of Google Analytics, making the most impact with your marketing and maximizing your revenues.
Table of contents
By the same author: the Shopify & You ebook
An easy-to-use, step-by-step ebook that covers everything you need to know about designing, setting up and running a truly awesome online store with Shopify.
About the author
My name is Thomas Holmes. I was born and raised in Dublin, Ireland and today I live in Montpellier in the South of France. So what qualifies me to write this book? For a start, donkey’s years playing and working on the Internet. I created my first website in the summer of 1994 and was immediately hooked. I’ve been working with the web ever since. My first business was an Internet marketing consultancy called logic+intuition and in 2007 I created my first online store. Over a period of four years, this second business generated nearly 1.5 million euros in sales. In 2012, I wrote Shopify & You, also available online.