An introduction to Google Analytics for ecommerce


About this guide

Now that your online store is up and running, it’s time to really get to grips with your marketing. And the best way to do that is using website analytics.

With analytics, you’ll very soon find out whether your marketing is working and make the changes you need.

Google Analytics is a free service that will give you all the statistics you need to drive and optimize your marketing efforts.

This book is designed to be an easy-to-read guide to getting the most out of Google Analytics. You’ll soon be taking full advantage of Google Analytics, making the most impact with your marketing and maximizing your revenues.

Get going today with an immediate download. Or read it online. It’s free!

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** The response to the book so far (including the media kit) **

Fresh on the blog: Shopify 2 & You: the ebook is now updated!

The frontcover
An introduction to Google Analytics for ecommerce
  Chapter 1
Why you need analytics
  Chapter 2
Setting up Google Analytics for your store
  Chapter 3
Start using Analytics
Chapter 4
The most important reports for online stores (Part I)
  Chapter 5
The most important reports for online stores (Part II)
  Chapter 6
The most important reports for online stores (Part III)
  Chapter 7
Get insights quickly with a dashboard

Shopify & You ebook  

By the same author: the Shopify & You ebook

An easy-to-use, step-by-step ebook that covers everything you need to know about designing, setting up and running a truly awesome online store with Shopify.

Learn more


Text and layout: Thomas Holmes
Thanks to: Simon Banner
Graphics: Camille Decitre


About the author

My name is Thomas Holmes. I was born and raised in Dublin, Ireland and today I live in Montpellier in the South of France. So what qualifies me to write this book? For a start, donkey’s years playing and working on the Internet. I created my first website in the summer of 1994 and was immediately hooked. I’ve been working with the web ever since. My first business was an Internet marketing consultancy called logic+intuition and in 2007 I created my first online store. Over a period of four years, this second business generated nearly 1.5 million euros in sales. In 2012, I wrote Shopify & You, also available online.

Follow me on Twitter @ShopifyandYou or contact me by email.